Valen provides a focused route into fragmented independent UK channels. We work with verified trade customers and take a considered approach to where and how ranges are distributed.
Valen is not just a distribution partner, we are a growth partner. We are here to build your brand in independent UK channels, not simply to buy your stock and sell it.
Focused distribution campaigns planned and run with data and technology, so ranges reach the right channels.
We buy in bulk and sell only to verified trade customers.
We respect agreed territorial, channel and brand requirements.
Per-customer sell-through data and reporting, so you can see how your lines move by account and channel.
Straightforward to work with, without exaggerated promises.
Distribution developed in step with the brand's plans.
Gone are the days of slow feedback, fragmented execution and limited visibility once product leaves the warehouse. Valen gives brands a more considered route into independent channels, with better sell-through visibility, faster market feedback, disciplined channel management and a commercial approach built around repeat distribution.
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